Privacy Policy
At THS Ordinary, your trust means everything to us. We believe your data deserves the same care and attention we put into our skincare and cosmetic products—clean, safe, and thoughtfully handled. This privacy policy explains how we collect, use, and protect your information when you connect with us—whether you're shopping on our site, browsing the app, or just checking out the latest skincare trends.
1. Who We Are & How to Reach Us
THS Ordinary ("we", "us", "our") is the team responsible for taking care of your personal data. We're based in the U.S., but our commitment to your privacy applies wherever you are.
Email: support@thsordinary.com Mail: 16192 Coastal Hwy, Lewes, DE 19958, USA
Need to escalate something? You have the right to reach out to the UK's Information Commissioner's Office (ICO) or your local data authority if you're in the EU. But we'd love a chance to help first—so please reach out to us directly.
2. What We Collect and Why
We only collect the information we need to bring you the best experience, products, and support. Here's a peek at what that includes:
- Identity: Your name, birthday, interests, photos, and account details
- Contact: Email, phone, addresses, social handles
- Payment & Orders: Billing info, order history, payment methods
- Tech Info: IP address, device/browser data, location (country-level)
- How You Use THS Ordinary: Browsing habits, app interactions, favorites
- Marketing Preferences: What you want to hear from us (and how!)
We never collect sensitive info like race or religion unless absolutely required—and if we ever do, we'll explain why and get your okay.
3. How We Collect Info
You share data with us when you:
- Create an account
- Place an order
- Chat with our support team
- Join a promo or giveaway
- Interact on social or in reviews
We also use cookies and similar technologies to understand how you browse, shop, and scroll. These tools are GDPR-compliant, and you can learn more in our Cookie Policy section below.
4. Why We Use Your Data
Under the GDPR, we use your data for a few key reasons:
- To fulfill your orders (contractual need)
- To improve your experience (legitimate interest)
- To stay legally compliant (legal obligation)
- To keep you in the loop on launches + deals (with your consent)
You're always in control, and you can update your preferences or withdraw consent anytime by emailing support@thsordinary.com.
5. How We Use Your Info
Here's what we actually do with your data:
| Purpose | What Data | Why |
|---|---|---|
| Account setup | Identity, Contact | To welcome you to THS Ordinary and keep things running smoothly |
| Order processing | Financial, Transaction, Contact | To deliver what you love—quickly and securely |
| Personalized recommendations | Usage, Profile, Technical | To show you the skincare products you're most likely to fall in love with |
| Customer support | All relevant types | Because skincare questions deserve real answers |
| Marketing & offers | Contact, Usage, Profile | To send you feel-good deals and exclusive perks (only if you opt in!) |
| Fraud protection & legal compliance | All relevant types | To keep your data safe and play by the rules |
6. Let's Talk Marketing
We love keeping you in the loop—but only if you're into it. If you've opted in, we may contact you through:
- Email – with skincare guides, early access, and offers
- SMS/text – for VIP alerts, cart reminders, drops & deals
- Push notifications – if you've enabled them in our app
- Personalized ads – on sites like Instagram, TikTok & more
We keep it fun, relevant, and never spammy. You're always in control:
- Emails: Click "unsubscribe" at the bottom of any message
- Text messages: Text STOP to opt out at any time
- Push notifications: Turn them off in your device or app settings
- Marketing preferences: Email support@thsordinary.com to update
SMS terms: When you sign up for our text program, we may use cookies or similar tech to personalize your messages (like sending a friendly cart nudge if you left something behind). Message frequency varies. Standard message and data rates may apply. Our platform may not recognize opt-outs unless you text the exact keyword STOP, so please use that if you want to unsubscribe.
We may also show you ads based on what you've browsed or bought—sometimes on other sites or apps. That's powered by tools like pixels, cookies, and audience matching. You can adjust your preferences or opt out anytime via aboutads.info/choices or youronlinechoices.eu.
We never sell your data, and you'll never get messages you didn't sign up for.
7. Who We Share Data With
We don't sell your personal data. Ever.
We only share it with trusted partners when it's necessary to:
- Deliver your order
- Process payments
- Analyze site usage
- Send email or SMS campaigns
- Host our app and website securely
- Comply with legal obligations
Everyone we work with signs strict data contracts to protect your info and follow our instructions—no exceptions.
8. Where Your Info Goes
We're a U.S.-based company, but some of our partners operate globally. When we transfer data outside the UK or EU, we ensure it's protected using:
- Adequacy decisions (for approved countries)
- Standard Contractual Clauses (SCCs) approved under GDPR
We're always happy to share more about this if you're curious.
9. Cookies
Cookies help us:
- Keep your cart full
- Show you your favorites faster
- Improve site performance
- Serve relevant ads
You can customize cookie preferences at any time in your browser settings or via our Cookie Settings on the website.
We use Shopify cookies, Facebook Meta pixels, Google analytics and other tracking technologies for advertising, to better understand how visitors use our site, and to offer you a more personalized experience. We share information about your use of our site with third-parties, analytics, social media, and advertising partners.
10. How We Protect Your Info
We use industry-standard encryption, secure servers, and strict access controls. Your data is only seen by people who need to see it—and always for the right reasons. If something goes wrong, we have processes in place to fix it quickly and inform you if needed.
11. How Long We Keep Your Info
We only keep your data as long as necessary. Here's the general idea:
- Orders: Up to 6 years (for tax + warranty reasons)
- Marketing preferences: Until you opt out
- Browsing behavior: 12–24 months (for analytics)
If you ever want us to delete your data sooner, just let us know.
12. Your Rights Under GDPR (And How to Use Them)
You're in charge of your data. Here's what you can do:
- Access it – see what we hold
- Correct it – fix something wrong
- Delete it – ask us to remove it
- Limit it – restrict how we use it
- Port it – take it elsewhere
- Object – say no to certain uses
- Withdraw consent – opt out anytime
- Complain – contact the ICO (UK) or your EU regulator
To exercise any of these rights, email support@thsordinary.com and we'll respond within 30 days.
13. Protecting Kids' Privacy
We love our younger fans—but THS Ordinary isn't for children under 13. If we find out we've collected info from someone under 13 without permission, we'll delete it right away. Teens 13–17 should always get a parent's OK before sharing anything online.
14. Updates to This Policy
We may update this policy occasionally to keep things current. If we make big changes, we'll let you know via our site, app, or email.
15. Need It in Another Format?
We want everyone to feel informed. If you'd like this policy in another format (like large print), email us at support@thsordinary.com—we're happy to help. </artifact>